Lluis works for the Labour Party in targeting, testing and analytics. He optimises campaigns, runs tests on digital and offline media, and uses modelling and machine learning techniques to better identify key segments toward whom to direct the Labour Party’s message.

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He codes predominantly in R, python, SQL, uses html/css/javascript on a daily basis, and routinely uses statistical methodologies for analysis stemming from an MPhil in Auditory Psychology at Cambridge University.